The Thai Collection · แสนอร่อย
Authentic Thai Taste, Now Closer to You
31 cult-favourite snacks from Bangkok's night markets and 7-Elevens — salmon skin, tom yum shrimp chin, salted-egg mushroom and more. Imported, curated, and delivered anywhere in India.

Just landed
New from Thailand
Never seen these on an Indian shelf? That's the point. Each one is a bestseller back home — graded for heat and flavour so you know exactly what you're biting into.
House-made since 2023
The PLB Originals
The crackles and bites that built this brand — slow-cured and hand-crafted in Guwahati. Keto-friendly, high-protein, zero maida. New range, same obsession.
Discovery, made easy
Shop by Flavour
Don't shop by product names you've never heard of. Shop by what your tongue already loves.
Field guide
New to Thai snacking? Start here.
Tom yum isn't just a soup, mala numbs before it burns, and salted egg is the flavour Bangkok queues for. Our field guide decodes every flavour in the collection — so your first bite is a confident one.



The Flavour Finder
60 seconds. 6 questions. Your snack soulmate.
Tell us how you take your heat, your sweet and your crunch — we'll match you to the Thai snacks you're most likely to hoard.
The full pantry
Explore the Range
Our story
From Guwahati to Bangkok, the PLB way.
We started as Pork Life Balance — hand-crafting bold, honest pork snacks in Guwahati with no maida, no shortcuts. Three years on, our crackles and bites are still cured by hand, in small batches, the slow way.
The Thai Collection is our first expedition: every snack personally tasted, graded and imported in small batches. If it doesn't make us fight over the last piece, it doesn't make the cut.
Bold flavour. Global discovery. No compromise.
Read our story →
Snackers who found their flavour
“Ordered the tom yum shrimp chin out of curiosity. Finished the pack before the cricket match ended. Ordering three next time.”
Verified buyerBengaluru · Thai Collection
“The salted egg salmon skin tastes exactly like what I had in Bangkok. Didn't think I'd find this in India, delivered to my door.”
Verified buyerMumbai · Thai Collection
“PLB's crackles were already my weekend staple — the new Thai range makes this the only snack site I need.”
Verified buyerGuwahati · Crackles + Thai
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