Snackism

A brass bowl of fine golden salted egg seasoning powder with a wooden spoon, beside whole duck eggs on warm cream linen.

Salted Egg: The Flavour Bangkok Queues Around t...

Rich, creamy, savoury-sweet — salted egg is Southeast Asia's biggest snack obsession. Here's why, and how to try it in India.

Salted Egg: The Flavour Bangkok Queues Around t...

Rich, creamy, savoury-sweet — salted egg is Southeast Asia's biggest snack obsession. Here's why, and how to try it in India.

Fresh tom yum aromatics on cream linen — lemongrass stalks, kaffir lime leaves, red bird's-eye chillies, sliced galangal and halved limes beside a brass bowl of chilli paste.

What is Tom Yum, Really? A Crash Course in Thai...

Hot, sour, herbal — and now in snack form. What tom yum actually is, where it comes from, and which snack to try first.

What is Tom Yum, Really? A Crash Course in Thai...

Hot, sour, herbal — and now in snack form. What tom yum actually is, where it comes from, and which snack to try first.

Four fresh chillies in a row on cream linen, ascending in heat from pale green to dark red — illustrating PLB's 0 to 3 chilli heat scale.

How We Grade Heat at PLB (And Why Honesty Beats...

Every PLB snack now carries a 0–3 chilli rating. Here's exactly what each level means — calibrated for Indian palates, no bravado.

How We Grade Heat at PLB (And Why Honesty Beats...

Every PLB snack now carries a 0–3 chilli rating. Here's exactly what each level means — calibrated for Indian palates, no bravado.

Six PLB Thai snack products on cream and mustard linen with brass bowl of salted-egg powder, Thai chillies, lemongrass and lime.

Bangkok just landed at PLB

31 snacks. 7 combos. One passport. We spent weeks in Thailand curating the best Thai snacks for Indian shelves — from cult-flavour salted egg to jasmine pandan drinks. First-time-in-India. Launch...

Bangkok just landed at PLB

31 snacks. 7 combos. One passport. We spent weeks in Thailand curating the best Thai snacks for Indian shelves — from cult-flavour salted egg to jasmine pandan drinks. First-time-in-India. Launch...

Year Three at PLB — What Changed, What Didn't

Three years in. What changed: team doubled, 7 new Crackle flavours, Pork Lard figured out. What didn't: still cured by hand in Guwahati, no maida, no MSG, no shortcuts.

Year Three at PLB — What Changed, What Didn't

Three years in. What changed: team doubled, 7 new Crackle flavours, Pork Lard figured out. What didn't: still cured by hand in Guwahati, no maida, no MSG, no shortcuts.

Crispy Paratha with Pork Lard — 15 Minutes, 3 I...

The crispiest paratha you've ever made. 15 minutes. 3 ingredients. The trick is pork lard — what your great-grandparents called 'white ghee'.

Crispy Paratha with Pork Lard — 15 Minutes, 3 I...

The crispiest paratha you've ever made. 15 minutes. 3 ingredients. The trick is pork lard — what your great-grandparents called 'white ghee'.

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