Collection: Shinmai

Shinmai makes jasmine rice crackers — a Thai take on the Japanese senbei tradition, built on Thailand's own aromatic jasmine rice rather than short-grain. The rice is puffed and baked into a light, crisp disc that carries seasoning well without turning greasy, and the jasmine base gives it a faint floral sweetness underneath the savoury notes. PLB imports two Shinmai flavours into India: Original, which lets the rice itself lead, and Corn Cheezy, a rounded cheese seasoning that avoids the fluorescent-dust approach of mass-market cheese snacks. Both are vegetarian. Shinmai crackers work as an everyday desk or chai-time snack, and hold up well crushed over salads and soups for texture. Start with Original if you want to taste what jasmine rice actually brings to a cracker; Corn Cheezy if you want comfort.